Ayra Starr x RemaAyra Starr x Rema

Working on a record from artists at this level changes the brief. Reach is not the problem, so the job is to give an already visible sound a fresh angle that keeps it in circulation after the initial release attention has passed.

We built a creative twist on the sound and pushed it to creators, which extended the trend rather than restating it. The campaign produced over 23,000 videos.