Our WorkOur Work

Everything below is work we have actually run, with the numbers each campaign produced. No estimates, no rounded up figures, and nothing bought. Where a record charted we have said where, and where a campaign did a modest number we have left the modest number in, because a page where every result is enormous tells you nothing about what your release would do.

Two kinds of work sit here. TikTok campaigns are creator activations: we develop the concept, brief and book creators, and push a sound until it is moving on its own. CapCut templates are the other half, and they are what keeps a sound alive after the paid posting stops, because a template lets ordinary fans make the video themselves. Several of these records had both, and those are usually the ones with the largest numbers next to them.

Each campaign has its own page with the full story: what the brief was, what we actually did, and what came of it. The volume figures are the easy ones to read, but the numbers we watch hardest are Shazams and template uses, because those come from people who heard a sound somewhere and went looking for it. That is the point where a paid campaign has turned into something organic.