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Case study: “Sera”. Template concept that drove the sound's early lift.
CapCut Templates
31.5K template uses
11K+ TikTok sound uses in 4 days
What we did
A template concept built to drive the early lift on a new sound, which is the window where a record either establishes itself or quietly does not.
It reached 31,500 template uses and more than 11,000 TikTok sound uses in four days. The ratio between those two numbers is the one we look at: it shows how many people went from making a template video to using the sound directly.
Services used on this campaign
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