BimsBims

A creator activation timed to the release rather than run after it, so the videos were landing while the record was new and the streaming links were live.

We briefed concepts that suited the tone of the record instead of attaching a generic dance to it. That sounds obvious and it is the thing cheap promotion gets wrong most often: a mismatched concept produces videos that perform and a sound nobody remembers.

The release passed 340,000 streams, 35,000 videos and 15,000 Shazams, and reached number 22 on Spotify Virals.