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Case study: “Babcook”. Fast-turnaround template built around the drop.
33.3K template uses
7K+ TikTok sound uses in 4 days
A fast turnaround template built around the drop, delivered inside our standard 24 to 48 hour window so it was live while the record was new.
Speed matters more on templates than on almost anything else we do. A template that arrives a fortnight after release is competing against a sound that has already peaked. This one took 33,300 uses and drove more than 7,000 TikTok sound uses in four days.

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