Nello MXLNello MXL

A one month creator activation, run as a single sustained push rather than a burst. Nello MXL was returning to TikTok with a second record, so this campaign had the advantage of an audience that already recognised the artist name.

We front loaded the first ten days to establish the sound, then kept a steady stream of creators posting through the rest of the month so it never dropped out of circulation. A sound that goes quiet for a week rarely comes back.

The campaign passed 120,000 videos inside the month.