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This was a full release push rather than a promotion bolted onto a song that was already out, and it is the clearest example on this page of what changes when the plan exists before the release date. TikTok, Spotify and Apple Music were all treated as one campaign with one timeline instead of three separate efforts.

The CapCut template was built specifically to make the hook easy for fans to use, so that the people arriving from the creator campaign had something to do besides listen. Creator videos brought people to the sound, the template converted a share of them into people making their own, and the streaming push caught the traffic that came off both.

The record passed a million streams in two weeks, produced over 80,000 videos, peaked at number six on Spotify Virals, took 65,100 template uses, and drove more than 30,000 TikTok sound uses in five days. Streams are the number most artists care about, and they are the one that moves last: it takes the TikTok and template activity in front of it to produce them.