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Case study: “US”. CapCut template built for the record and pushed to creators.
441K template uses
37K+ TikTok sound uses in 5 days
Our highest performing template to date. It was built around the record rather than adapted from an existing format, and then pushed to creators so it started getting used immediately instead of sitting unopened in the CapCut library.
That push is the part people underestimate. A template with no initial activity is invisible, because CapCut surfaces templates that are already being used. Getting the first wave of uses onto it is what makes the rest possible.
It reached 441,000 template uses and drove more than 37,000 TikTok sound uses in five days, and the record peaked at number 76 on the TikTok global sound chart.

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